Oenotourism and wine promotion and marketing
Constantly striving for differentiation, we promote our clients over the Internet, through public events, on the radio, etc. Some examples of our activities are:
WINE DISCUSSION GROUPS AT NH have been held once a month in the NH Iruña Park Hotel in Pamplona since February 2006. We are sponsored by the
Diario de Navarra newspaper and
La Vinoteca, in Pamplona. Over a year of success in terms of audience and impact has proven to be important. We are going to continue along the same lines, with our most newsworthy event being our expansion into other nearby capitals, specifically to
Vitoria, to organize other similar events.
PROGRAM ON ONDA CERO NAVARRE "SOPAS CON ONDA" Along with Chef
Álex Múgica and host
Idoia Altadill, the regional director of Onda Cero Radio, we have broadcasted the program"Sopas con Onda" on every other Tuesday since 2006. This is a program on gastronomy, in which we present a winery and a wine during every session.
WINE AND WINERY PRESENTATIONS. For occasions such as: new winery images, wines that have been awarded prizes, new vintages, etc. We meet any promotional need a winery might have. One example has been the presentation of:
"Prizewinning Wines 2007" for Castillo de Monjardín.